My Advert Here

“My Advert Here”, is a transmedia campaign initiated by BNP Paribas to highlight innovative entrepreneurs. Similar to a talent show, a competition shortlists 40 companies across France who are then offered a nationwide promotional campaign.

This campaign is rolled out over one month in the form of posters displayed in BNP Paribas branches, in print in the national and regional press, on the web (long-form and banner ads) and on TV (3 thirty-second adverts). A total approach to valorise SMEs and BNP Paribas’s commitment to their development.

A project coordinated by CAPA’s corporate pole: CAPA Entreprises for the video, CAPA Pictures the photos, Connected Stories by CAPA and Object in mirror for the web content.