MAAF en partenariat avec Vinci autoroutes

When Sleep Kills

One death in three on the highway, one in five on the road network, drowsiness at the wheel is more of a killer than alcohol or speed. Yet most drivers do not consider it a major danger…

The web-documentary “When Sleep Kills” aims to raise drivers’ awareness of this threat, by giving them the keys to recognize and act upon the warning signs of somnolence.

Object in mirror took care of the graphic design and the technical development of the webdoc.